At beActive Life, we’re redefining family entertainment in South Africa. As the parent company of leading brands like be.UP Park, Rush Extreme, and PlayStation by Rush, we’re creating spaces where kids thrive, families connect, and communities grow.

Our mission is simple: build safer, more engaging environments that set a new standard for indoor play. We train teams who genuinely care about every guest, and we design each park to be a trusted destination — full of energy, movement, and joy.

Whether you’re visiting be.UP, testing your limits at Rush, or enjoying the focused fun of PlayStation by Rush, you’re experiencing our commitment to safety, innovation, and impact. With every park, we aim to be more than entertainment — we aim to be part of the community.